The original website was dark and stiffly religious, and when the brand decided to focus on everyday Christian inspiration (specifically targeting women 30-50), a new visual identity was in order. After initial designs by another design agency, I took ownership of the site's refresh, creating many new pages for the site from wireframes to full fledged design to final coding. I implemented a new breadcrumb navigation that vastly improved user experience and re-designed form fields to better entice community engagement.
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