Diet Coke VIP Marketing

Social Digital Campaign for the Coca-Cola Company | The program used social analytics, social listening, and in-depth qualitative audience studies to tap into the passion of daily drinkers.

OBJECTIVE

Create hyper-targeted, fan-first social creative to revitalize sales, ignite fans' flame for the product and engage daily Diet Coke drinkers.

SOCIAL INNOVATION

Helped launch a VIP Program that targeted 500K identified VIPs, delivering original content, gifts, and sweepstakes. This lean team crafted 800 pieces of unique social content in less than 6 months. Going beyond social listening, content was informed by audience deep dives to get to know what audience members are passionate about in life and on social.

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