![](https://cdn.myportfolio.com/f6c2bf4e586d0cd765c2e44c04f6189d/ab2876d4-8e77-450c-acae-3ccd27b1fc29_rw_1920.jpg?h=496d0843f9b87bb0ef5b2adb19064366)
OBJECTIVE
Create hyper-targeted, fan-first social creative to revitalize sales, ignite fans' flame for the product and engage daily Diet Coke drinkers.
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![](https://cdn.myportfolio.com/f6c2bf4e586d0cd765c2e44c04f6189d/59d980b0-dd5a-4a3f-954e-a4bb1dec5a86_rw_1920.png?h=231d4eb55882ddb80a71ab8876f631fd)
SOCIAL INNOVATION
Helped launch a VIP Program that targeted 500K identified VIPs, delivering original content, gifts, and sweepstakes. This lean team crafted 800 pieces of unique social content in less than 6 months. Going beyond social listening, content was informed by audience deep dives to get to know what audience members are passionate about in life and on social.
![](https://cdn.myportfolio.com/f6c2bf4e586d0cd765c2e44c04f6189d/c99e9ca9-1910-44b0-a90c-3d16136af12f_rw_1920.png?h=5aa6f1d14c0536eb64a72a1d07ac97f7)