Developed and lead all brand and marketing for PrettyLitter — the color-changing, health monitoring kitty litter — including growth marketing ads, branding, website, packaging, and new product development.
I took the brand from a logo and a stock photo package to the stand-out brand presence it is today. My contributions include taking the brand from direct-to-consumer to retail (including Target and Walmart launches), building the creative department from the ground up, and creating a DTC marketing creative machine. The results speak for themselves with 2x revenue growth year over year.
Creative Director, Art Director, Designer, UI Designer, Illustrator: Christina Tasci
Photography: Subject/Object Manifest, Natalja Kent